Iron 24 is a fitness facility with locations in Pearland, TX and Pittsburgh's South Hills. The Stoop delivered content production across both locations — videography, photography, droneography, and educational video series — plus activated 8 local influencers through membership gifting for UGC and organic brand exposure.
Iron 24 needed professional content across two locations — their corporate headquarters in Pearland, TX and a new franchise location in Pittsburgh's South Hills neighborhood owned by Sam Pitcairn. They required cinematic video, professional photography, aerial drone footage, and educational content — all produced to a standard that could fuel their social media, website, and marketing channels.
Produced a full gym tour video and educational content series for Iron 24's South Hills franchise location. Deliverables included a 2-minute gym tour video in 3 formats, 10 reels, 30 professional photos, plus a 3-minute educational video with 5 additional reels.
Activated 8 Pittsburgh-area fitness and lifestyle creators through membership gifting. Creators participated in the content shoot and received professional content in exchange for organic posts tagging @iron24pittsburghsouth and @iron24hq.
Delivered a comprehensive content production engagement for Iron 24's corporate headquarters in Pearland, TX. The scope included professional videography (20 videos in 9x16 and 16x9), 60 color-graded photos, and aerial droneography — all produced during multiple 8-hour shoot blocks and backed by a formal Master Services Agreement.
The Stoop delivered a total production value of $7,875 across two locations — giving Iron 24 a comprehensive content library spanning 20+ videos, 60+ photos, drone footage, and 15 reels. The influencer activation through the South Hills shoot generated organic brand exposure across 8 creator accounts, establishing Iron 24's presence in the Pittsburgh fitness community before the franchise even fully launched.
Let's produce something worth watching.