INSIGHTS
How 15 Fitness Creators Drove 267K+ Views in 2 Campaigns
A full breakdown of the X Shadyside campaigns — 15 creators, 2 seasons, $6,750 spend, 267,838 views.
Read Article →How We Generated 480K Views for a Local Bubble Tea Shop
A deep dive into the #LoveIsBrewing Valentine's Day campaign — from creator sourcing to $4 CPM results.
Read Article →Anatomy of a $47K Nonprofit Capital Campaign
How targeted paid media on Meta and LinkedIn raised $47,139 in donations with 87% lower CPC than industry benchmarks.
Read Article →How to Build Cross-Brand Partnerships That Actually Work
Using the real X Shadyside × SXP × Lucid Juice partnership as a case study — structure, incentives, and why a broker makes it work.
Read Article →9 Months of Organic Social: Growing a Landscaping Business on Instagram
38K+ impact and +275 followers — without a dollar of ad spend. The Sylvan Gardens playbook for service businesses.
Read Article →How to Build a Themed Content Calendar for Food & Beverage Brands
A repeatable, themed framework drawn from a year of managing social for a Pittsburgh meal prep brand.
Read Article →Content Production at Scale: How We Shot 81 Assets for a National Gym Brand
20 videos, 60 photos, 1 drone video — for $4,000. A behind-the-scenes breakdown of the Iron 24 Corporate production.
Read Article →How to Calculate Influencer Marketing ROI (With Real Numbers)
Using real campaign data from 15+ influencer activations, here's exactly how to measure what your influencer spend is actually returning.
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