SXP
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Sports Performance
SXP
Brand Video Production & Multi-Brand Partnership
SXP is a sports performance clinic providing personalized 1-on-1 and group training for athletes at the high school, college, and professional levels. Located within X Shadyside in Pittsburgh, SXP operated as its own business venture. The Stoop produced two brand videos for SXP's website and social media presence, and brokered a multi-brand partnership between SXP, X Shadyside, and Lucid Juice.
Brand Video
Video Production
Multi-Brand Partnership
The Challenge
SXP needed professional video content that communicated their training philosophy and facility to potential athletes and their families. As a sports performance clinic operating within X Shadyside, they also needed to establish their own distinct brand identity. The Stoop produced two brand videos and connected SXP into a multi-brand partnership that created cross-promotional value for everyone involved.
The Results
The two brand videos gave SXP a professional visual identity for their website and social channels, helping them stand out as a distinct brand within X Shadyside's facility. The multi-brand partnership with Lucid Juice created a tangible member benefit — discounted juice for SXP and X Shadyside members — while opening cross-promotional opportunities across all three brands.